If you want to learn more about old memes, check out or first part of the series.
The International 2017 had a big surprise for Newbee's midlaner Song 'Sccc' Chun. While the then 22-year-old couldn't win the Aegis as Newbee lost 0:3 against Team Liquid in the Grand Finals, he gained his fame in a different way.
Sccc suddenly conquered the heart of the entire Dota scene. A ton of pro players shared selfies with him, bragging they met him. The community was just in love, spreading the selfies and other Sccc related content on Reddit until its header was replaced with a Sccc collage. Reason for his sudden hype was simply his natural charm, cool attitude and attractiveness.
Riding the hype wave, Newbee even released a perfume called Sccuh so fans can wear the same scent as their idol. Allegedly, the perfume sold out in less than half an hour.
The Mercedes Benz E400 Sedan
Maybe you don't like all of the memes we posted, but what you will definitely like is the new Mercedes-Benz E-Class Sedan. The most intelligent E-Class family of all time welcomes a powerful new member to the dynasty. The E400 Sedan model arrives this year, boasting a 3.0L V6 biturbo engine... Oh, did we lose you already? Sorry for that, we just wanted to talk about the new Mercedes Benz E-Class Sedan!
The German car manufacturer used to be a sponsor for the ESL One events in Dota. During these tournaments, advertisement for Mercedes with the slogan "grow up" was played over and over again. Fans could also vote for their MVP in the tournament, who then received a car.
With the flood of advertisements, the community embraced the joke and turned every sentence into a promo for the new Mercedes-Benz E400 Sedan. Even casters included the jokes, until Mercedes themselves shared memes.
Not a typical meme per se, but an iconic part of history for Natus Vincere fans. When fan favourite Danil 'Dendi' Ishutin was still playing for Na'Vi together with Clement 'Puppey' Ivanov, he had some interesting choices in interviews. While Puppey happily answered all questions, Dendi simply kept staring with wide open eyes, didn't blink and simply responded with an occasional "goooood".
There used to be a time when the king of memes himself was streaming regularly: Artour 'Arteezy' Babaev. He became extremely popular due to his entertaining character and attitude, with many members of the community trying to emulate his behaviour.
As he was still a teenager when he began his professional career in Dota while playing together with "old man" Clinton 'Fear' Loomis, a baby status started to emerge. Arteezy had a tendency to rage during his streams when his team-mates made bad plays. When reporting a player or cursing them, the babyrage emote was happily spammed by his community.
Can Anyone Even Touch Madara?
If you are a Naruto fan, you might have encountered a copy-pasta about the leader of the Uchiha clan: "Is there a character that could even possibly EVEN TOUCH Madara Uchiha? Let alone defeat him. (...followed by a lot more praise)".
As there is a Greek Dota player that goes under the name Omar 'Madara' Dabachach, the scene eventually altered the copy-pasta and spams it on Reddit whenever Madara is mentioned. Or sometimes even when he is not involved at all, but just for the sake of the meme.
Photo credit: Valve / Jerax