posted by Vaalia,
This isn't the first time ESL has given away a car at an event. Last October, support player Aleksey 'Solo' Berezin earned the title of MVP at ESL One Hamburg after helping his team, Virtus.pro, earn first place with a 2-0 victory over Team Secret.
Previously, Mercedes provided each team attending ESL One Hamburg a sweet custom-branded car to try out. Mercedes merged into the fast lane of Dota 2 through their partnership with ESL as a consequence of "Mercedes-Benz's sponsoring- and marketing portfolio's new strategic direction."
We have been following the extremely fast-growing eSports segment for some time now and are firmly of the opinion that this new involvement will complement our existing sports sponsoring activities with an eye on the future and allow us to make contact with a very interesting, new target group.
- Dr. Jens Theimer, Vice President Marketing Mercedes-Benz Passenger Cars
Voting will open for the Katowice MVP on Wednesday, February 21, after the second day of the Group Stage is complete.
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