Loveen's fall from grace

posted by La_DottA, 4 years ago
cn Jun Sheng 'Loveen' Chang came into the limelight in 2009 after sponsoring former Chinese team CommeDieu to attend that year's SMM. He formally ventured into Chinese Esports by founding the Nirvana organisation in 2010, which housed teams like, and

Loveen made headlines again when he hosted one of China's largest DotA tournaments, the World DotA Championship. The competition, which boasted a US$40,000 prize pool, attracted the world's finest teams to compete in the fully televised event.

Rumours have swarmed Chinese forums as of late, claiming that the eSports mogul had failed to pay out the prize money owed to teams which took part in last year's World DotA Championship and has possibly absconded with at least $50,000. According to the rumours, Loveen is now off the grid as sponsors and employees from his company including manager, cn Nirvana-Tang, is unable to locate him and have no idea if he will ever be back.

The sudden disbandment of a couple of weeks ago aroused even more suspicion as rumour has it said that the players playing under the Nirvana tag has not been paid for several weeks now.

Nirvana at SMM2011

In this article, joinDOTA investigates the rumours surrounding this issue. After hours of searching and scraping in Chinese domains, we have stumbled across a piece written by regarding the shady deals Loveen has performed. Besides that, we have also found an individual active in the Chinese scene who does not wish to be named to further confirm all these allegations.

Firstly, unknown to most of the European community, the cash prizes for World Dota Championship held last year have not yet been paid out. According to statements from various winning teams, they have not received their winnings and no news nor updates were given to them about the status of their rightfully earned prizes.

On the contrary to the previous WDC event, the tournament has always boasted a cash-in-hand payment until 2011 where Loveen stated that the cash will be paid out through banking.

Apart from that, Chinese DotA teams which participated in WDC 2011 have also voiced their concerns after Loveen intentionally withheld payments to reimburse their travel expenses.

LGD's manager cn Ruru said in his microblog:

"Before, they promised to pay for our travelling. So far, we have not received any payment from the WDC organisers. It is okay for them not to reimburse larger organisations [like LGD], but other teams had to fork out their own money to come to Wuhan [where WDC was held]."

JoinDOTA was also informed that besides the teams, WDC's broadcaster, NeoTV, has not received payment from Loveen either. It is unclear how much money NeoTV is owed, but the coverage of a major event like WDC, which involves transmitting broadcasts over terrestrial television and online streams, is a very costly affair.

According to another source however, Loveen's company has paid NeoTV for their services during WDC but with the Chinese TV station unavailable to be reached for comments, this matter is as yet unconfirmed.

Not cheap for this kind of coverage

Obviously, the funding for such a grand event is not cheap and will require support from some major sponsors. WDC is certainly not lacking in that department. Prior to WDC, Loveen acquired two financial sponsors, Tian Di Real Estate and Wuhan Esports Union (WEU), to help fund the event.

This raises the question, why was Loveen unable to pay his dues despite major corporate backing? When asked, WDC organisers cited insufficient funds as the reason for not being able to pay the teams and accused its two co-sponsors of failing to provide the prize money. But the two sponsors denied this and produced several documents which showed that the money was already transferred to Yi Sheng Ltd, Loveen's company. Unfortunately, the document is not available for public viewing.

It is also revealed that the WDC was an illegal event, as its organisers failed to go through proper registration procedures with the Wuhan local government before hosting it.

"Under Chinese law, it is required for individuals to register an Esports union with a local council before organising an Esports tournament. However, as WEU was not registered through the proper channels, both the union and its event are unrecognised entities."

China, unlike other countries, enforces strict rules to regulate the expanding local Esports industry. One such law involves the tedious process of registering and approving an Esports union which holds the sole authority to host an Esports tournament like WDC.

According to a Chinese Esports insider, Loveen intentionally misled sponsors and the media by convincing everyone that both the union and WDC were approved by the government:

"Nirvana-Tang, WDC's head organiser, was instructed by Loveen to create WEU and become its chairman without the Wuhan local government's formal consent. He (Tang) then announced publicly that WDC was approved by WEU's chairman, who is actually himself. This was an elaborate lie which fooled us all."

During the announcement of disbandment, manager cn Insence announced in his microblog that his former employer would pay out the prize money soon, although no specific date was given.

Chinese website, SGamer further reinforced the statement by stating that the official prize paying due date is three months and the gamers should wait till at least after Chinese New Year for their prizes. Chinese New Year loomed and past since then and yet we have not heard any progress on the situation.

With Loveen off the radar, it is unknown what will happen to both the Nirvana organisation and Yi Sheng Ltd, which is under fire for causing China's biggest Esports scandal to date.


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hardandfunky wrote at 27.02.2012, 15:04 CET:
This is such an embarassment. Can't believe that he used Dota as a form of money cheating system. Players came all around the world to win some cash, by playing some hardcore dota gaming. Don't show up your dirty arse.
Marre wrote at 27.02.2012, 15:05 CET:
Wow... I had no idea, completely speechless.
Moriczka wrote at 27.02.2012, 15:07 CET:
who is this random nobody?
Animalidad wrote at 27.02.2012, 15:09 CET:
Moriczka wrote:
who is this random nobody?

Read ffs.

Let's give the guy the benefit of the doubt since he has done plenty of good things for the world of Dota. I sure do hope he pays out.
Rumpelstiltskin wrote at 27.02.2012, 15:35 CET:
He is prolly on some island right now, with hot girls around him, doing a :bitch please: face, and possibly reading this. :D
chopstick wrote at 27.02.2012, 15:42 CET:
He did do many good things for the community. Maybe he's just too much into cocaine now :D
Dubzex wrote at 27.02.2012, 15:43 CET:
That is fucked up.
melvinwaaa wrote at 27.02.2012, 15:45 CET:
Them kinds of people is the reason why Esports can't fully develop.

Valve and Dota 2 is undoubtedly our hope.
nickey wrote at 27.02.2012, 15:57 CET:
not the 1st time for loveen, remember when disbanded, kuro and ppy said he didnt pay them...
GhostRealm.BlindSpot wrote at 27.02.2012, 16:07 CET:
WDC no more! Time for China to dota2!!
Vacu wrote at 27.02.2012, 16:38 CET:
nickey wrote:
not the 1st time for loveen, remember when disbanded, kuro and ppy said he didnt pay them...

totally my thoughts when i read the headline!
Gokkun wrote at 27.02.2012, 16:51 CET:
I see why Puppey didn't want to stick with him back in the days.
Julliant wrote at 27.02.2012, 16:53 CET:
Would be awkward if Loveen had actually passed away all this while and no one knew.
Volzotan wrote at 27.02.2012, 17:10 CET:
Excellent article, keep the good work up!
traxexboobs21 wrote at 27.02.2012, 17:31 CET:
"Why can't europeans take E-Sport as serious, as chinese?!" Well, looks like it's chinese who are learning from europeans. Hold a large event with impressive prize money, and then just don't pay.
KingD0m wrote at 27.02.2012, 17:55 CET:
musmatta wrote at 27.02.2012, 18:06 CET:
Nice work with the article!

Also Loveen is ugly
Shikari.Kuro wrote at 27.02.2012, 18:10 CET:
Animalidad wrote:

Let's give the guy the benefit of the doubt since he has done plenty of good things for the world of Dota. I sure do hope he pays out.

This is serious business. And in business, what one has done cannot justify what he's doing. Money changes people's mind. A lot.
Failing to pay $50,000+ expenses for WDC, despite receiving support from 2 properous sponsors, what an ***hole this man is.
Mikeylicious wrote at 27.02.2012, 18:13 CET:
gud article
gatman900 wrote at 27.02.2012, 18:20 CET:
8ball_bg wrote at 27.02.2012, 18:47 CET:
Valve should pay for WDC if they want China at Dota2 or DotA at all..
BanBekas wrote at 27.02.2012, 19:09 CET:
so he run away with the money eh..
his head have a price now.
ill kill him and take the money.
Burger3ater wrote at 27.02.2012, 19:24 CET:
traxexboobs21 wrote:
"Why can't europeans take E-Sport as serious, as chinese?!" Well, looks like it's chinese who are learning from europeans. Hold a large event with impressive prize money, and then just don't pay.

Snowy wrote at 27.02.2012, 19:27 CET:
Remember back when KS.Int was formed when Jolie accused Loveen that they never got payed and that Jolie had to pay from his pocket for his players ... Nobody believed him ... I miss Jolie :'(
La_DottA wrote at 27.02.2012, 20:31 CET:
^Bro, that was Ks.eryc not Loveen. But thanks for reminding us anyway. :)

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